According to Digital Spy:
“Twilight fans will be offered copies of 30 Days of Night by IDW Publishing at San Diego Comic-Con.
Copies of Stephenie Meyer’s bestselling novels and the graphic novel adaptations can be traded for a volume from IDW’s 30 Days of Night series at the publisher’s booth under its ‘Sparkles for Blood’ promotion.
“Real horror fans have watched vampires systematically turned into wimpy fodder for years now. It’s time to fight back,” said 30 Days of Night creator Steve Niles.
“I’m happy to be working with IDW on the ‘Sparkles for Blood’ event. Hopefully, working together we can put an end to this nightmare.”
See more on Digital Spy
Editorial note: Apparently someone in their marketing division fails to realize that Twilight fans also like Doctor Who, Star Trek, True Blood and several other of their products. They had an amazing opportunity to reach out to a franchise, especially since David Slade directed the 2007 movie 30 Days of Night. But I guess it’s easier to insult us with the same-old-same-old that we’ve all heard before. I mean could they at least be original?
I may stop by the booth and let them know what I won’t be buying. They could have had an opportunity, to get me to their products, now they are just going to lose money. Seriously, you can promote a new division without insulting a new consumer market and sounding like a 3th grade boy kicking the girls with cooties out of the tree house. If you feel similarly, this is where you can contact them shoot them an email at [email protected]
A copy of the letter I sent to them is below
Apparently someone in your marketing division fails to realize that
Twilight fans also like Doctor Who, Star Trek, True Blood and several
other of your products. Most of those attending are well over 21 with
significant buying potential. We also have children who would have
loved your Transformers and similar products. You had an amazing
opportunity to reach out to a franchise, especially since David Slade
directed the 2007 movie 30 Days of Night. But I guess it’s easier to
insult us with the same-old-same-old that we’ve all heard before.
Could you at least be original and effective in your attempt to market
a product?
You could have had an opportunity, to get me interested in your
products, which you have squandered. Now you are just going to lose
money. You can promote a new division without insulting a new consumer
market and sounding like a 3th grade boy kicking the girls with
cooties out of the tree house.
Perhaps, you have appealed to your current fanbase with your PR stunt,
but you have reached out to new people by insulting what they
currently like which is unlikely to broaden your base.
I could have spent money at your booth. I could have given PR to your
products on a regular basis. My site has over 80,000 followers on
Twitter and Facebook. Instead, I’ll be spending money elsewhere such
as over at the BBC, HBO, Yen Press and other booths.
Laura Byrne-Cristiano
Twilight Lexicon
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