Archives for 2010

Bree Tanner Sales Raise 1.5 Million for Red Cross

LITTLE, BROWN BOOKS FOR YOUNG READERS
AND STEPHENIE MEYER
DONATE 1.5 MILLION DOLLARS TO THE AMERICAN RED CROSS INTERNATIONAL RESPONSE FUND
FROM SALES OF THE SHORT SECOND LIFE OF BREE TANNER

NEW YORK, NY (December 13, 2010) – Little, Brown Books for Young Readers, a division of Hachette Book Group, and Stephenie Meyer have donated 1.5 million dollars to the American Red Cross International Response Fund from their proceeds from The Short Second Life of Bree Tanner: an Eclipse Novella. As previously announced, one dollar for each book sold in the US from the first printing would go to the American Red Cross. The donation was made today by Hachette Book Group CEO David Young and Little, Brown Books for Young Readers Publisher Megan Tingley to The American Red Cross Senior Vice President of International Services David Meltzer.

“I’m so grateful that Little, Brown, the American Red Cross, and my fans made this generous gift possible,” said Stephenie Meyer. “It’s amazing to have the opportunity to help those so greatly in need.”

“We’ve had the incredible great fortune to have one of the biggest publishing phenomenons in recent years along with The Short Second Life of Bree Tanner becoming one of the top selling titles of 2010,” said Hachette Book Group CEO David Young. “Giving back is extremely important to the company, so it is particularly gratifying to be able to share our success with an organization as worthy as The American Red Cross.”

After the devastating earthquake in Haiti on January 12th the International Response Fund (IRF) afforded the American Red Cross the ability to provide immediate funding for food and other urgently needed emergency relief items.

“The generous contribution of Little, Brown to the IRF is essential to the ability of the American Red Cross to provide help and hope for people during their darkest hours,” said David Meltzer of the American Red Cross. “After the devastating Haiti earthquake, which took the lives of more than 230,000 people, the IRF allowed us to quickly purchase, ship and distribute aid. The Red Cross is extremely grateful for the support Little, Brown is providing toward our humanitarian mission.”

In the weeks and months following the Haiti earthquake, the American Red Cross worked with the global Red Cross network and other partners to secure enough food for 1 million people for one month; provide tarpaulins to one of out every three homeless people in Port-au-Prince; and vaccinate almost 1 million children and their parents against common diseases like diphtheria, tetanus, pertusis, measles and rubella. Since the early days of the response, the Red Cross has also provided safe, drinkable water for approximately 250,000 in the capital each day.

The International Response Fund allows the American Red Cross to partner with other Red Cross societies immediately following large-scale disasters by providing financial assistance and relief supplies and by deploying trained disaster relief staff. For example, in the last year the IRF has supported the American Red Cross response to the floods in Pakistan, the earthquake in Chile and the aftermath of Hurricane Tomas in the Caribbean to name just a few disasters. The IRF also supports a number of other humanitarian services around the world, including global health programs to combat HIV/AIDS, measles and malaria, disaster preparedness projects, reconnecting families separated by disaster and war, and educating American students about the humanitarian rules in war.

“This kind of donation helps us provide a depth and breadth of services which is hard to match,” said Meltzer. “Last year, the American Red Cross helped 68 million people through programs funded by the International Response Fund.”

The Short Second Life of Bree Tanner has become one of the biggest selling titles of 2010 and has dominated bestseller lists both in the US and around the world. The novella, the first new work from Meyer in nearly two years, debuted at #1 on the USA Today, Wall Street Journal and IndieBound bestseller lists as well as bestseller lists in Australia, Canada, France, Germany, Ireland, Italy, Poland, Portugal, Spain, and the UK.

In five years, Stephenie Meyer has become a worldwide publishing phenomenon. The Twilight Saga’s translation rights have been sold in nearly 50 countries and 116 million copies have been sold worldwide.

The American Red Cross name is used with its permission, which in no way constitutes an endorsement, express or implied, of any product, service, company, opinion or political position.

ABOUT HACHETTE BOOK GROUP
Hachette Book Group (HBG) is a leading trade publisher based in New York and a division of Hachette Livre, the second-largest publisher in the world. HBG publishes under the divisions of Little, Brown and Company, Little Brown Books for Young Readers, Grand Central Publishing, FaithWords, Center Street, Orbit, and Hachette Digital.

ABOUT THE AMERICAN RED CROSS
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies nearly half of the nation’s blood; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization — not a government agency — and depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit www.redcross.org or join our blog at http://blog.redcross.org.

Isle Esme Shooting Location Featured in Architectural Digest

TY to Jason for the heads up on this!

Architectural Digest has a fantastic photo spread and story on the house that served as the Isle Esme location. According to AD, “Halfway between São Paulo and Rio de Janeiro, off the BR-101 highway, lies a corner of Brazil bounded by forested mountains that edge their way down to the sea. The Saco do Mamanguá, a tropical fjord, cuts between the mainland and the peninsula of Juatinga, where ridges approaching 1,600 feet frame a narrow bay; this pristine spot is where businessman Ícaro Fernandes, his wife, Cristina, and their five children, ranging in age from three to 24, come to trade life in the urban jungle of São Paulo for waterskiing and dolphin-watching. On weekends, the clan braves São Paulo’s notorious traffic to make the nearly three-hour drive to the colonial town of Paraty, where they hop onto a speedboat for the short ride to their beachfront home. ”

Here’s the master bedroom’s (seen above) description, “The walls and ceiling of the master bedroom are covered in woven-straw panels, the work of artisans in the Brazilian state of Minas Gerais.”

Leading out of the master bedroom, “Like a rope bridge in the jungle, a walkway with eucalyptus railings spans from the master bedroom on one side of the living room across to the children’s rooms.”

Here’s the View from the living room. You can see where the flotilla of photographers were moored while filming was going on.”Friends moor their boats right off the beach when they visit. The plantation chairs and other outdoor furniture, all made of tropical hardwoods, are from Bali and Brazil.”

You can read more on the history of the house here, and see an awesome slide show here

Chaske Spencer Toys For Tots Details

Here are the details on Chaske Spencer’s December 14th event:

“TWILIGHT” STAR
CHASKE SPENCER
IS JOINED BY U.S. MARINES FROM THE
TOYS FOR TOTS PROGRAM
AS HE COLLECTS TOYS FOR UNDERPRIVILEGED KIDS
AND HOSTS A HOLIDAY DINNER FOR
CHILDREN FROM THE STARLIGHT CHILDREN’S FOUNDATION
AT PLANET HOLLYWOOD TIMES SQUARE

TUESDAY, DECEMBER 14TH
5:00 PM – 6:30 PM

~ Anyone making a donation of a new, unwrapped toy, will receive an autograph from Chaske
and 20% off the purchase of food and non-alcoholic beverages in the restaurant ~

Who: Chaske Spencer – – Actor and activist Chaske Spencer was born of the Lakota Sioux tribe, and raised on Indian Reservations in Montana and Idaho. He is best known for his role as ‘Sam Uley,’ the alpha male leader of the werewolves, in the popular THE TWILIGHT SAGA film series. NEW MOON premiered on November 20, 2009 with record-breaking numbers and ECLIPSE followed on June 30, 2010. BREAKING DAWN is up next, with details to be released soon by Summit Entertainment.

Dedicated to using his celebrity for good, Spencer has partnered with the non-profit organization United Global Shift in creating an ongoing campaign called “Be the Shift” which empowers people to be the change that they wish to see in their own communities.

Spencer has been an active spokesperson of United Global Shift since 2009. The organization’s mission is to cause a shift in what is possible for humanity, focusing on the environment, employment, entrepreneurship, health and education.

What: This holiday season Chaske Spencer continues to take an active role in changing lives for the better. He will be at Planet Hollywood Times Square performing double duty as he hosts a small holiday dinner (complete with gifts) for children from the Starlight Children’s Foundation and collect toys for underprivileged children.

In conjunction with the U. S. Marine Corps Reserve Toys for Tots Program, Spencer and a pair of Marines will be collecting new, unwrapped toys from anyone interested in donating. As both an added incentive to give and a thank you for your generosity, anyone
making a donation will get an autograph from Spencer and will receive 20% off the purchase of food and non-alcoholic beverages in the restaurant.

Toys For Tots – – The mission of the U. S. Marine Corps Reserve Toys for Tots Program is to collect new, unwrapped toys during October, November and December each year, and distribute those toys as Christmas gifts to needy children in the community in which the campaign is conducted.

Starlight Children’s Foundation – – For more than 25 years, Starlight Children’s Foundation has been dedicated to improving the quality of life for children with chronic and life-threatening illnesses and life-altering injuries by providing entertainment, education and family activities that help them cope with the pain, fear and isolation of prolonged illness.

United Global Shift – – UGS designs and delivers learning in action programs for individuals, non-profits and corporations who are engaged in projects and initiatives to make a real lasting difference. They coach people to design their projects to go beyond the band-aid solutions and actually get to the underlying source of the issues at hand.

Where: Planet Hollywood Times Square – – 1540 Broadway (corner of 45th Street)

When: Tuesday, December 14, 2010 at 5:00 PM

Ad Age: Twilight Saga Rocks Viral Marketing

According to their press release:

Every week, the Ad Age Viral Video Chart presents the top 10 most-viewed brand-driven videos on the web with one major caveat: There are no movie or video-game trailers included in the findings. Why? Well, it’s not really a fair fight. Put it this way: Old Spice guy Isaiah Mustafa — even with all his talent and outstanding physique — would barely have a chance.

Movie and video-game trailers are very different in the way they’re shared on the web. For one, both game and movie trailers are snippets of the franchises themselves, such as “Harry Potter” and “Call of Duty,” familiar content that’s more readily shared, so it’s inherently easier for those kind of ads to rise to the top. Plus, movie and gaming marketers out-spend brand marketers exponentially in the weeks and days leading up to their releases, so the number of paid impressions far outweighs any organic view of a viral commercial.

So what would the viral chart look like if we included movies and video games? We asked Visible Measures to help us find out, by including the entertainment category in the numbers, and the results were a bit staggering. Without movies or video games, Visible Measures’ top 10 Viral Video Ads would have only amassed a combined view count of 320 million views for the year. But with them, the total view count tops more than 1.1 billion views. The only “social ad” to make the top 10 was Old Spice’s “Responses” campaign — and that’s just barely there, at No. 10. The rest of the chart is dominated by seven movies and two video games, led by the trailer for “The Twilight Saga: Eclipse.”

So when it comes to viral ads, even Isaiah Mustafa is no match for Edward Cullen — “Eclipse” scored more than triple the views of Old Spice’s aggregate campaign in July, 220.19 million vs. 68.74 million, respectively.

While trailers for some of the year’s biggest blockbusters should come as no surprise (“Toy Story 3,” “Harry Potter and the Deathly Hallows: Part 1,” “Alice in Wonderland” and “Iron Man 2” all round out the top 10), there are a few unexpected appearances. No. 2, for example, is Sony’s “The Karate Kid,” a breakout box office hit this summer (more than $176 million in grosses) but hardly a $300 million-plus franchise tentpole, either. Perhaps most astonishing is the No. 3 appearance of Disney’s “Step Up 3D,” which has racked up more than 138 million trailer views yet managed only $42 million in ticket receipts — proof that YouTube views don’t always translate to sales.

Elsewhere, Treyarch’s “Call of Duty: Black Ops” leads the video-game category at No. 5 with more than 110 million views, while Bungie’s “Halo: Reach” trails closely behind at No. 8 with 74.4 million views. Although gaming trailers generate lots of views in the pre-release stages, the real traffic comes from the days and weeks after their initial release, when user-generated game-play and how-to videos are uploaded and shared like wildfire among gamers. Visible Measures includes these aggregate clips in each title’s total view counts.

Although there’s still three weeks left in the year, expect few changes to the chart before 2010 comes to a close. Both movie and video-game trailers receive the highest volume of views in the week leading up to the title’s release, so the figures are fairly front-loaded. However, there’s still time for one major holiday release (“Tron: Legacy,” perhaps?) to sneak in. But perhaps the real question is which brands will crack next year’s top 10, and who will be the Isaiah Mustafa of 2011? You’ve got 12 months and at least 68 million views to prove yourselves, marketers.

Mike Welch Talks About the Thirst Project to Popcorn Biz

“Twilight” actor Michael Welch is taking a break from bloodsucking vampires to help quench a more urgent kind of thirst.

Welch, who plays Bella’s high school bud Mike Newton, in the “Twilight” films, recently contributed a PSA in support of The Thirst Project, a non-profit organization seeking to answer the urgent need for clean drinking water and proper sanitation in Africa – and one charitable Twi-hard may help him provide hands-on help.

“I will be taking a trip to Africa, preferably Swaziland, but we have to raise enough funds in order to do that,” Welch tells PopcornBiz. “If enough people donate, we made a deal with the fans that I’m going to bring one of them with me and they’ll get to see firsthand as well.”

Welch recently had his own awareness raised on the issue. “When I take a particularly delicious sip of cold water or take a shower that feels really good, I have said to myself, ‘It’s unbelievable to me that not everybody has access to this.’ So when [Thirst Project founder] Seth Maxwell introduced this cause to me it immediately struck me as something that I wanted to be a part of. It turns out that this crisis is drastically severe: one out of every six people who don’t have clean water in the world. I just thought about myself and five people that I care about, thinking that one of them doesn’t have water. It’s inconceivable. And the effectiveness of the organization as well has been astonishing. In two and a half years they’ve been able to provide clean drinking water to 35,000 people.”

See more on PopCorn Biz

Ben Barnes Talks About His Twilight Audition

Catherine Hardwicke spilled the beans about a year ago regarding who was in the final four to play Edward Cullen. She called the runner ups bachelors one, two, and three. They were Jackson Rathbone,  Shiloh Fernandez (who she just worked with in Red Riding Hood), and Ben Barnes of Naria Fame. Ben just commented on the casting that almost was.

“Twilight” director Catherine Hardwicke says you were one of the final four actors to be considered for the role of Edward Cullen. We all know that Robert Pattinson ended up getting the role, but what were your “Twilight” auditions like?

There were quite a few auditions. I was the first person they kind of approached about it. It was all right. I very quickly read the first [“Twilight”] book. I really enjoyed it. I think Kristen Stewart is great. I think she’s a really good actress. And I really like Catherine Hardwicke.

But then there were two things: First off, they didn’t want to mix “Narnia” and “Twilight.” I think it’s dangerous to mix characters from franchises while you’re doing one. So she definitely didn’t want Prince Caspian being Edward Cullen. It doesn’t make sense. And secondly, I’d still be shooting at age 30, playing 17, and nobody wants to see that. That would be kind of sad.

And course you wouldn’t want the kind of craziness with fans and paparazzi that Robert Pattinson has to deal with in his life.

So true!”

See more on the Examiner.

Via TwiFans

Destination Forks DVD Is Out

The producers of Destination Forks have a new video of what their movie is about.

E1 Video of the Wolves Delivering the Eclipse DVDs in London

We told you the other day how E1 always does a PR stunt around the release of the Twilight DVDs. Well, here is video footage of their latest PR stunt.

Stephenie Meyer Number 76 on THR’s Women in Entertainment List

According to THR:

“Not since Judy Blume has an author so adeptly captured — and profited from — teen angst as Meyer. Her four-book Twilight series has sold more than 100 million copies and has been printed in 37 languages. In 2008, her net worth was $125 million, and Forbes estimates her annual income at $40 million. It’s hard to believe the Cave Creek, Ariz., housewife never had written so much as a short story before publishing her first book. According to Amazon, she ranks as the second-best-selling author of the decade, beaten only by Harry Potter’s J.K. Rowling. “Twihards” can enjoy Bella and Edward’s tormented love affair in a movie franchise that has grossed more than $1.7 billion worldwide, with two films yet to come.”

The list covers their top 100 names and is an annual item

Booboo Stewart Gets a Car