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No IMAX in US for Twilight At Least For Now

October 17, 2012

The other day we released the information that Breaking Dawn Part 2 would be released in IMAX in the UK. It left readers wondering if a US showing would follow. When EW asked, this is what they were told, ” At this time, there are no plans for an IMAX release in the U.S., according to a Lionsgate spokesperson.”

Previously Eclipse was the only film that debuted in IMAX. Breaking Dawn Part 1 didn’t because believe it or not Happy Feet 2 had bought all the IMAX screens at its release time followed by the latest Mission Impossible movie.

A rather astute commenter on EW  named Alec has come up with what is likely the reason for it not coming to the US market which basically comes down to Blame It On Bond…James Bond.

“The reason is that the U.S. release date for the new James Bond movie, Skyfall, is later than the release date in the rest of the world, because the studio wants to make sure its fresh in theaters for the thanksgiving weekend, when ticket sales are higher than normal.
The film will be released in IMAX, which means that it reserved all (or almost all) of the U.S. IMAX theaters for at least two weeks after its Nov. 9 debut, meaning no U.S. IMAX screens will be available when the new Twilight film comes out Nov. 16. The Hobbit is the next major IMAX on Dec. 14, meaning that a 2-3 week IMAX window for Twilight after its wide release is possible if the studio and theaters expect enough demand for the big-screen experience, but it’s unlikely to happen. “

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Breaking Dawn Part 2 to Hit IMAX in the UK

October 16, 2012

According to THR:

Imax has inked a deal with Summit Entertainment to release The Twilight Saga: Breaking Dawn – Part 2 in the U.K. through local distributor Imax also plans to release a supersized version of the teen tentpole in select theaters in other international markets.

“Imax’s participation in 2010 on the release of The Twilight Saga: Eclipse was a success, so we’re thrilled to continue this productive collaboration,” Lionsgate motion picture group co-chairs Rob Friedman and Patrick Wachsberger said in a joint statement Tuesday.

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Eclipse Breaks IMAX Record

July 8, 2010

According to The Numbers:

“As expected, The Twilight Saga: Eclipse had a huge opening on IMAX; in fact, it set a record, pulling in $1 million during midnight screenings alone. This broke the previous record of $950,000 held by Transformers: Revenge of the Fallen. Over the six days, the film made $9 million on 193 IMAX screens domestically, while it added $235,000 on just 11 IMAX screens internationally.

Also announced this week were the results of IMAX’s second quarter at the box office, and they were impressive. From April to June, IMAX pulled in $115.0 million, which is a 37% increase from the same time last year. It goes without saying that this is much stronger than the industry at large. Over the first six months, IMAX has generated $347.2 million in ticket sales, more than triple last year’s pace.”

See more on The Numbers

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Eclipse: To IMAX or Not To IMAX That is the Question

July 5, 2010

With apologies to The Bard, is Eclipse in IMAX the way to go? One reviewer from ABC gives the IMAX experience a thumbs down talking about how it magnifies flaws not seen on the smaller screen, and in that regard, ruins a bit of what could be called “movie magic” making it harder to suspend disbelief.

” I couldn’t help but notice that IMAX is very unforgiving. So much of “Eclipse” is close-up shots, meaning that Kristen Stewart, Robert Pattinson , Taylor Lautner and the rest of the cast had their faces magnified to the point where they were two stories tall. And, uh, it didn’t do such great things for them.

Kristen’s hair was so obviously a wig and it was driving me nuts. Really, would it be so hard to give that thing a part? Then it wouldn’t be so glaring. Ditto for Ashley Greene—can’t they use her real, gorgeous hair rather than that hacked-up wig? Homegirl looks like she cuts her hair herself with pinking shears.

Speaking of the Cullen clan, Edward and crew didn’t look pale; they looked like they had pan makeup congregating in the corners of their mouths. And they didn’t look like their eyes were crazy colors; you could actually see their contact lens lines.”

The admin team had both experiences and we are mixed in our reactions about the IMAX experience.  If you saw it in IMAX, did the story work in that format, why or why not? Also are you a regular IMAX viewer if you saw it in that format?

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